AI-Powered Retention, Real-Time Risk Detection, and Revenue Protection
AI-Driven Churn Prediction
- Built a churn prediction model using supervised learning for real-time risk scoring.
- Combined behavioral, demographic, and macroeconomic data for accuracy.
- Enabled early identification of high-risk members to trigger timely outreach.
Customer Engagement & Efficiency
- Replaced manual churn forecasting with automated, data-driven insights.
- Focused retention efforts on high-risk users to maximize impact.
- Streamlined operations with precise, proactive interventions.
Strategic Outcomes
- Improved retention and protected recurring revenue.
- Shifted from reactive to predictive customer engagement.
- Scaled churn management across the membership base.